Mare Branza is a tote bag brand with original designs and a unique, vibrant style. The prints are created in a playful and distinctive manner that not only lifts the spirits but also complements almost any look.

In this project, I contributed to the creation of the brand identity and social media posts, as well as the development of the signature prints. The important mission was to convey a sense of childlike naivety and carefreeness while maintaining versatility. The brand colors chosen are pink and green. Pink is a light and airy color that evokes deep feelings and emotions. Green is a color of freshness and energy, associated with nature and childhood. These colors are complementary, creating a contrast that positively influences their perception.

Additionally, I developed a custom font that meets the aforementioned criteria and fits perfectly into the brand's identity. The font is mainly used in Instagram posts and stories but is also suitable for other purposes.